Photography Information Information on Commercial
and Advertising Photography
Commercial and Advertising Photography
Most successful commercial photo shoots follow
the proceeding plan of action to some degree, and is thus the key
business model of Tom Hawkins Photography . The following reveals
the thought process and action plans on completing a successful
advertising photo shoot. Please bear in mind most of the work is
on the photographer end, the client simply needs to communicate
their requests and convey their desired outcome. Here are the steps:
1. Communication: Making sure that both the client
and photographer are on the same page is of paramount importance.
To some degree the most important facet of a commercial photo shoot
is the level understanding and communication conveyed between the
client and the photographer. Tom Hawkins prides himself with excellent
communication skills and the ability to see though the eyes of the
client. Much of this accomplished though experience and asking the
right questions.
2. Planning: Both logistical and mental planning
are key to a hassle free photo shoot. The less surprises and unforeseen
obstacles the better. All things from set preparation, comprehensive
location scouting, model selection as well as facial structure examination
are helpful in the planning stages.
3. Execution: During the photo shoot itself two
main aspects are key to foreseeable results.
a) Technical Perfection: Though experience and creative
experimentation with lighting and camera methods, Tom Hawkins has
developed the technical skill set to attain the results pre-conceptualized
in the planning stages.
b) Energy and Comfort level: If there is one element that
enables Tom Hawkins to stand out from all others is his infectiously
kind and energetic nature. In order to capture the purity and spontaneity
of that vital life force, the proper mood must be set thought the
duration of the photoshoot.
4. Post Production: In today's digital age, a commonly
overlooked aspect of modern photography is proper post production.
A raw digital camera file untouched and improperly processed can
appear dead and lifeless. Tom Hawkins has access to Western Canada's
best photo retouchers and image processors. Please feel free to
request before and after examples of proper post production flawlessness.
Questions and Answers regarding Commercial Photography:
Q: We know you can provide to industry professionals but can we
bring our own make up / hair / stylist?
A: Yes you can certainly bring any team members you may require.
Q: We have a product or clothing line and know what type of mood
and feeling we want to convey, but we are not sure on what the final
image should look like, can you help us with some ideas?
A: Yes, this is the type of photography that I thrive on. If you
provide me with the mood, feeling, tonality, and some examples of
what photographs inspire you, then I can devise a proposed image
style and describe/sketch out the final image.
Q: Can you shoot at a location? Such as a restaurant or outdoor
location?
A: Yes, my lighting equipment can be fully portable and I have ample
experience with location photography. Portable strobe lights and
AC battery packs can be arranged if needed.
Q: How can we save money on out Commercial or Advertising photoshoot?
A: Preparation and communication. If all
of the products or clothing are prepared in an organized fashion,
many more photographs can be taken in a short amount of time.
Q: Are there any additional costs to completing and outdoor photo
shoot?
A: Sometimes there can be. Location rentals as well as portable
power pack rentals may be applicable. In some special cases separate
liability insurance is required if shooting on municipal property.
In other cases where natural lighting is used there can be no additional
costs.
Q: Can we have access to the RAW files?
A: Yes, but only in the event that you are an advertising or film
production agency and will be forwarding the files to your own post
production specialist. Tom Hawkins Photography is very concerned
with making each commercial image look it's absolute best. This
maintains good reputation and professionalism. If straight RAW files
are distributed without the proper post production and touch ups,
the results can be lack luster and void of punch. Proper color tone
and punch are very important elements in commercial photography.
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